Behavioral Grooves

Start Now - Perfect Later Mug

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We often fail to start something new out of a fear of missing the bullseye.

Inspired by Decision Strategist Annie Duke, adopting an archer's mindset helps us overcome this fear and focus on "getting on the target." Once we are on the target we can refine towards perfection. In other words, we miss all of the shots we fail to take. This mug serves as a reminder and a "prime" to get started in your next project, business endeavor, or positive life change now!